September 19, 2025
Video

Robotic Orienting System Product Demo

Join Seth Licke, Director of Assembly Operations and Service at Morrison, as he introduces the robotic orienting system—a smart solution for ensuring square containers are perfectly aligned for labeling. Learn how this system uses vision technology and robotics to detect embossments and rotate containers to the correct orientation, making them shelf-ready and visually consistent. With quick-change features and precision control, Morrison’s orienting solution streamlines operations and enhances packaging quality.

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